Goose Skills

GTM skills for Claude Code, Cursor, and Codex. Ready-to-use skills for sales, marketing, competitive intelligence, SEO, and lead generation.

Quick Install

npx gooseworks install --claude    # Claude Code
npx gooseworks install --cursor    # Cursor
npx gooseworks install --codex     # Codex
npx gooseworks install --all       # All detected agents

This installs the GooseWorks master skill, which gives your coding agent access to the full catalog of 100+ skills. After installing, ask your agent to use any skill by name (e.g., "Use the reddit-post-finder skill").

Other Commands

npx gooseworks search "reddit scraping"   # Search the skill catalog
npx gooseworks credits                     # Check your credit balance
npx gooseworks update                      # Update to latest skill version

Available Skills (104)

48 Capabilities (atomic, single-purpose tools) | 51 Composites (multi-skill chains) | 5 Playbooks (end-to-end workflows)

Ads (9)

Skill	Type	Description
ad-angle-miner	Comp	Mine converting ad angles from reviews, Reddit, competitor ads
ad-campaign-analyzer	Comp	Analyze ad campaign performance (Google, Meta, LinkedIn)
ad-to-landing-page-auditor	Comp	Audit message match between ads and landing pages
competitor-ad-intelligence	Comp	Scrape competitor ads from Meta Ad Library and Google Ads Transparency Center, analyze creative patterns
google-ad-scraper	Cap	Scrape Google Ads Transparency Center
google-search-ads-builder	Comp	End-to-end Google Search Ads campaign builder
meta-ads-campaign-builder	Comp	End-to-end Meta Ads campaign builder
paid-channel-prioritizer	Comp	Recommend which paid channels to start with
trending-ad-hook-spotter	Comp	Monitor social for trending narratives to map to ad hooks

Brand (4)

Skill	Type	Description
brand-voice-extractor	Cap	Extract tone/style from published content
launch-positioning-builder	Comp	Research competitors, generate positioning document
messaging-ab-tester	Comp	Generate messaging variants, deploy as LinkedIn/email tests
visual-brand-extractor	Cap	Extract visual branding (colors, fonts, layout)

Competitive Intel (9)

Skill	Type	Description
battlecard-generator	Comp	Research competitor, produce structured sales battlecard
company-current-gtm-analysis	Comp	Comprehensive GTM scoring with white space map
competitive-pricing-intel	Comp	Monitor competitor pricing pages and changes
competitor-intel	Comp	Multi-source competitor tracking
competitor-monitoring-system	Play	Set up ongoing competitive intelligence monitoring
industry-scanner	Comp	Daily industry intelligence briefing
seo-domain-analyzer	Cap	Domain SEO metrics via Semrush/Ahrefs
seo-traffic-analyzer	Cap	Website traffic and keyword analysis
tech-stack-teardown	Cap	Reverse-engineer a company's sales/marketing tech stack

Content (10)

Skill	Type	Description
blog-feed-monitor	Cap	Scrape blogs via RSS feeds with Apify fallback
campaign-brief-generator	Comp	Generate complete marketing campaign brief
content-asset-creator	Cap	Generate branded HTML reports and pages
content-brief-factory	Comp	Detailed content briefs at scale with SERP analysis
create-html-carousel	Cap	Create LinkedIn carousel posts as PNG images
create-html-slides	Cap	Create animation-rich HTML presentations
create-workflow-diagram	Cap	Create FigJam/Miro-style workflow diagrams as PNGs
feature-launch-playbook	Comp	Generate full launch kit from a feature/update
help-center-article-generator	Comp	Generate structured help center articles
site-content-catalog	Cap	Full website content inventory

Lead Generation (23)

Skill	Type	Description
apollo-lead-finder	Cap	Two-phase Apollo.io prospecting with enrichment
champion-tracker	Cap	Track product champions for job changes
company-contact-finder	Cap	Find decision-makers at companies
competitor-post-engagers	Cap	Find leads from competitor LinkedIn post engagers
conference-speaker-scraper	Cap	Extract speakers from conference websites
contact-cache	Cap	CSV-backed contact database with dedup
event-prospecting-pipeline	Play	End-to-end event prospecting pipeline
expansion-signal-spotter	Comp	Monitor accounts for upsell/cross-sell signals
funding-signal-monitor	Comp	Monitor for Series A-C funding announcements
get-qualified-leads-from-luma	Comp	End-to-end lead prospecting from Luma events
inbound-lead-enrichment	Comp	Fill missing data for inbound leads
inbound-lead-qualification	Comp	Qualify inbound leads against ICP criteria
inbound-lead-triage	Comp	Triage all inbound leads from a given period
job-posting-intent	Cap	Detect buying intent from job postings
job-scraper	Cap	Search for job postings across LinkedIn and Indeed
kol-engager-icp	Cap	Find ICP-fit leads from KOL audiences on LinkedIn
lead-qualification	Cap	Lead qualification engine with conversational intake
linkedin-job-scraper	Cap	Scrape LinkedIn job postings via python-jobspy
luma-event-attendees	Cap	Scrape event attendee lists from Luma
pain-language-engagers	Cap	Find leads from LinkedIn pain-language posts
signal-detection-pipeline	Play	Detect buying signals, qualify leads, generate outreach
signal-scanner	Cap	Detect buying signals across TAM companies
tam-builder	Cap	Build scored TAM using Apollo + Supabase

Monitoring (10)

Skill	Type	Description
hacker-news-scraper	Cap	Search HN stories/comments via Algolia API
kol-content-monitor	Comp	Track KOL posts on LinkedIn and Twitter/X
newsletter-monitor	Comp	Scan AgentMail inbox for newsletter signals
newsletter-signal-scanner	Comp	Subscribe to and scan industry newsletters
product-hunt-scraper	Cap	Scrape trending Product Hunt launches
reddit-post-finder	Cap	Scrape and search Reddit posts using Apify
review-site-scraper	Cap	Scrape product reviews from G2, Capterra, and Trustpilot using Apify
sponsored-newsletter-finder	Comp	Discover newsletters for sponsorship opportunities
twitter-mention-tracker	Cap	Search Twitter/X posts with date filtering
web-archive-scraper	Cap	Wayback Machine scraper for archived sites

Outreach (18)

Skill	Type	Description
champion-move-outreach	Comp	Champion job change signal outreach
cold-email-outreach	Cap	End-to-end cold email outreach orchestration
customer-win-back-sequencer	Comp	Research churned accounts, generate win-back sequences
disqualification-handling	Comp	Handle disqualified/near-miss leads gracefully
email-drafting	Cap	Cold email writing with frameworks and personalization
funding-signal-outreach	Comp	Funding signal detection + outreach
hiring-signal-outreach	Comp	Hiring signal detection + outreach
kol-discovery	Cap	Find KOLs via web research + LinkedIn
leadership-change-outreach	Comp	Leadership change signal + outreach
linkedin-commenter-extractor	Cap	Extract commenters from LinkedIn posts
linkedin-influencer-discovery	Cap	Find LinkedIn thought leaders in any space
linkedin-message-writer	Cap	Research LinkedIn profiles and write personalized messages
linkedin-outreach	Cap	End-to-end LinkedIn outreach campaign builder
linkedin-post-research	Cap	Search LinkedIn posts by keyword
linkedin-profile-post-scraper	Cap	Scrape recent posts from LinkedIn profiles
news-signal-outreach	Comp	News-triggered signal outreach
outbound-prospecting-engine	Play	End-to-end outbound prospecting engine
tiktok-influencer-finder	Cap	Find TikTok influencers using Apify

Research (12)

Skill	Type	Description
buyer-persona-generator	Cap	Research ideal customer profiles and build detailed synthetic buyer personas
churn-risk-detector	Comp	Scan for early churn indicators, produce risk scorecard
icp-identification	Cap	Research company, define ICP, route to next step
icp-website-audit	Comp	End-to-end website audit through ICP eyes
meeting-brief	Comp	Daily meeting prep with deep attendee research
pipeline-review	Comp	Pipeline analysis from CRM/tracking data
review-intelligence-digest	Comp	Scrape reviews, extract themes and proof points
sales-call-prep	Comp	Pre-sales-call intelligence composite
sales-coaching	Comp	AI sales coach analyzing all sales data
sequence-performance	Comp	Email campaign/sequence performance review
voice-of-customer-synthesizer	Comp	Aggregate customer feedback into unified VoC report
youtube-apify-transcript	Cap	YouTube transcript extraction via Apify API

SEO (8)

Skill	Type	Description
aeo-visibility	Cap	AI answer engine visibility testing
aeo-visibility-monitor	Comp	Recurring AEO checks across ChatGPT, Perplexity, Gemini
programmatic-seo-planner	Comp	Identify programmatic SEO page patterns worth building
programmatic-seo-spy	Comp	Reverse-engineer competitor programmatic SEO
seo-content-audit	Comp	Full SEO audit: content inventory + metrics + gaps
seo-content-engine	Play	Build and run an SEO content engine
seo-opportunity-finder	Comp	Find quick-win SEO content opportunities
topical-authority-mapper	Comp	Map complete topic clusters with hub/spoke architecture

Using Skills

After installing GooseWorks, ask your coding agent to use any skill by name:

• "Use the reddit-post-finder skill to search r/startups"
• "Use the apollo-lead-finder skill to find CTOs at AI companies"
• "Use the competitor-intel skill to research Acme Corp"

Your agent will search the GooseWorks catalog, download the skill, and run it automatically.

Building from Source

git clone https://github.com/gooseworks-ai/goose-skills.git
cd goose-skills
node scripts/validate-skills.js # Validate SKILL.md + skill.meta.json contract
node scripts/build-index.js   # Generate skills-index.json
node bin/goose-skills.js list  # Test locally

Skill Metadata Contract

Each skill directory must include:

• SKILL.md
• skill.meta.json

skill.meta.json fields:

• slug
• category (capabilities, composites, or playbooks)
• tags (string array)
• installation.base_command
• installation.supports (claude, codex, cursor)
• optional features, github_url, author

License

MIT

Author

Gooseworks